Brands spend billions trying to make people like them. But annoying people (with ads) won’t win any popularity contests. And plastering logos all over the things people love (e.g., content, events, charitable giving) is unmeasurable and, do people even care who’s sponsoring the show? A new socially responsible company Dympol has come up with something called  ”Charitable Checkout” which links brands to their network of influential people and organizations, and their followers. When fans give to a celebrity-endorsed cause, they get brand-sponsored coupons and publicly thanked by their heroes on social networks. Charitable Checkout can live in e-commerce, on social networks, on ordinary websites, or in mobile apps for event-based activation.

This week we are in conversation with Jay B. Ziskrout,Founder & CEO of Dympol. Prior to founding Dympol, Jay served as COO of music industry publisher, event producer and brand marketer, The CMJ Network, launched (Netherlands based) Epitaph Records Europe as Managing Director, and was Vice President of Album Promotion for Arista Records/BMG. In 1999, he founded LatinoVision.com, one of the first sites to sell digital music. As a musician, Jay was the founding drummer of such bands as Bad Religion and Electric Peace. He is also a general aviation pilot and holds a B.S. in Business Administration.

Share: